Designing a Colorado jug wine label
By now you've heard about the coolest thing to happen to Colorado wine since ... ever. Yup, we've launched a jug wine program, and are excited to see 5280 magazine write all about it. This new offering is geared at doing two things: Making jug wine cool again and giving those in the area an easy way to fill up a liter of wine for next to nothing.
To achieve this, we figured the look would have to be almost as important as the actual juice in the bottle. Almost.
So we worked with Local Winos Media and talented graphic designer Stephanie Mott of Dragon Belly Creative to devise a jug label that both caught customers' eyes and explained just exactly what we are up to. See, this is more than just a jug of wine. It's an invitation to return to the winery over and over again to refill it. For just $20, you can walk out the door with a full liter jug of the day's offering. Come back, and it's just $12.99.
"The label helps define the wine jug as a cool, urban commodity while retaining Bonacquisti's overall upscale brand," says Stephanie Mott, the label designer and Dragon Belly Creative owner. "The concept of a refillable jug is rather new, so we added instructions as a playful, yet practical, way to explain what this is all about. The jug is very much targeted to the Sunnyside neighborhood, so the addition of the Jug No. will be something of a 'badge of honor' for locals."
It works just like the beer growler programs at any of the city's great beer breweries. We just figured it was time for wine lovers to have the same opportunity.
Throughout the course of a few weeks, we worked on several ideas for the label. Atop this page is the one we picked. Below are several options we considered too. Did we get it right? Please be honest and tell us in the comment forum below. Cheers!
Did we pick right?
Visit the tasting room at 4640 Pecos St. between 11 a.m.–5 p.m. Thursdays–Saturdays to get your jug or refill it.